5/7/13 10:15 AM
Muscle Milk® Signs Professional Lacrosse All-Star Kevin Buchanan
Benicia, Calif./Boston. (May 2, 2013) –CytoSport™, one of the largest sports nutrition companies in the U.S. and parent company to Muscle Milk®, announced today that it has signed a partnership with two-time professional lacrosse All-Star and midfielder/attackman Kevin Buchanan. Buchanan is the first lacrosse athlete to represent the Muscle Milk brand.
"I’m really excited to join the Muscle Milk team," said Buchanan. "The company makes great nutrition products that I use during all stages of my workouts, and I look forward to working with them to help me achieve my training goals on and off the field."
Buchanan enters his sixth season in the professional lacrosse ranks. Last season, he tallied career highs in goals (31), total points (42) and ground balls (15) and was named an All-Star. In 2011, he helped lead his Boston-based team to the league championship.
“We’re happy to support Kevin’s training and look forward to utilizing this partnership to build brand awareness in the Boston area and throughout the lacrosse community,” said CytoSport Director of Sports Marketing Shane McCassy.
Buchanan will be featured in Boston-specific marketing and advertising programs and will also be a part of the Muscle Milk Beanshot tournament, an annual single-elimination collegiate lacrosse tournament held in conjunction with a Boston Cannons game.
For more information on Muscle Milkor its partnershipwith Kevin Buchanan, please contact Brittany Cranston at 504.234.9077 or Brittany.firstname.lastname@example.org.
ABOUT Muscle Milk®
Muscle Milk Ready-to-Drink is a protein-enhanced functional beverage that helps promotes workout recovery, lean muscle growth and sustained energy. Muscle Milk takes the guesswork out of high performance nutrition, delivering a precise blend of premium proteins, complex carbohydrates, functional fats, vitamins and minerals. CytoSport™, the maker of Muscle Milk, is one of the largest sport nutrition companies in the U.S. and offers a complete line of protein-enhanced powders, shakes and bars. Muscle Milk was named Ready-to-Drink Beverage of the Year by bodybuilding.com, Best Functional Beverage and Beverage of the Year by BevNet and Company of the Year by Beverage Forum, presented by Beverage Marketing Corporation and Beverage World.